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Branded entertainment. Product placement & brand strategy in the entertainment business
Jean-Marc Lehu
Author:
Jean-Marc Lehu
Title:
Branded entertainment. Product placement & brand strategy in the entertainment business
Place:
London; Philadelphia
Publisher:
Kogan Page
Year:
2007
Pages:
ix, 266
ISBN:
0749449403
Index:
yes
Bibliography:
yes
Illustrations:
yes