Bob, a manipulative young man, uses false flattery to win over women. When he becomes engaged to the daughter of a wealthy banker, her father discovers Bob's deceit and forces him to become a model husband or face consequences. Just before the wedding, Bob meets the woman he truly loves, but he also lied to her. To complicate matters, he must dodge two vengeful brothers from a previous relationship who are angry about Bob taking their sister's virginity, and the Turkish community takes this matter seriously.